My product is a unique Soda including three flavors, 1 carbonated, and all of them are non alcoholic so they don't have to be mixed. that alone tells you that the Soda is tasty by itself. But by mixing it with vodka's the drink comes alive. Quencherz Soda product will be offered in a limited amount of bars and clubs located on the Strip in Las Vegas, Nevada.
"The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product." Armstrong & Kotler PG 107.
Tuesday, March 12, 2013
Target Market Strategy
"The customer-driven marketing strategy discussed in the previous section outlines which customers the company will serve (the target market)" Armstrong & Kotler PG 12.
Quencherz soda will be targeting an early 20's to late 40's group. Including men and women.
"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." Armstrong & Kotler PG 31.
"The second marketing strategy question is “How can we best serve targeted customers?” (differentiation and positioning)." Armstrong & Kotler PG 31.
To best serve our targeted customers we will attack them with modern adverstisements and up to date promotions.
Quencherz soda will be targeting an early 20's to late 40's group. Including men and women.
"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." Armstrong & Kotler PG 31.
"The second marketing strategy question is “How can we best serve targeted customers?” (differentiation and positioning)." Armstrong & Kotler PG 31.
To best serve our targeted customers we will attack them with modern adverstisements and up to date promotions.
Situation or SWOT Analysis
Quencherz Soda's strengths include a simple range of flavors that are recognizable. Also having the product distributed just on the Strip will draw a big crowd, helping profitability. Some of the weaknesses would be that the drink is heavily targeted towards the younger crowd which willl knock out a big portion of the demographics but its a risk I am willing to take. The opportunities seem really beneficial here in vegas and specifically on the strip. because there's a constant tourism crowd.
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler PG 56.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." Armstrong & Kotler PG 56.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." Armstrong & Kotler PG 56.
"And threats are unfavorable external factors or trends that may present challenges to performance." Armstrong & Kotler PG 56.
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler PG 56.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." Armstrong & Kotler PG 56.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." Armstrong & Kotler PG 56.
"And threats are unfavorable external factors or trends that may present challenges to performance." Armstrong & Kotler PG 56.
Objectives
My objectives for Quencherz Soda and the Company is to first become established and to receive good reviews on the drinks. then secondly to become Recognized as one of the great drinks you can get in Vegas and Third would be to broaden the distribution to be known as an exclusive West Coast Drink.
Week 8 EOC: Creative Content
I have decided my creative content for my product Quencherz Soda will be an audio clip advertising my product with a song. I will choose a beat that has an uplifting style to it and from there write a couple lines that will tell what my product is and what feeling it gives.
QUENCHERZ SODA (SONG PROMO)
QUENCHERZ SODA (SONG PROMO)
Thursday, March 7, 2013
Week 7 EOC: The Pitch
When you think of soda what do you think of? Carbonation, Fizzing sensation, a flavorful delight. Rarely do you think quenched thirst, that's what waters or juices are for. So when you think of soda-pop. Quincherz Soda will be the newest, Most thirst-quenching delight of soda in the business! Offering a small but diverse collection of satisfying flavors including a punching "Very Cran berry" Ginger Ale, a "Sweet Peach" Ginger Ale that's Caffeinated, and a "RicoLime" Ginger Ale. "Quincherz Soda, an exhilarating and rich taste for a refreshing good time."
"Quincherz Soda, an exhilarating and rich taste to quench your thirst for a good time."
"Quincherz Soda, Rich taste for a Rich time."
"Quincherz Soda, an exhilarating and rich taste to quench your thirst for a good time."
"Quincherz Soda, Rich taste for a Rich time."
Tuesday, March 5, 2013
Week 6 EOC: Me Times Three
One of the first things that describes me is Nike. Nike is something that has always been influenced in my life growing up. A lot of times it was athletes who carried that image over but also just other people. The Nike look had a upscale athletic and modern feel to there attire. I almost always choose a pair of Nike shoes when I go shopping. I almost always buy Nike socks, jackets, shirts, the list goes on. Nike makes me feel good about myself. Not that I need Nike, but Nike makes me feel better.
As I stated before, Nike makes me feel better about my image. But when it comes to this Studio Microphone it's more important than my image. This Microphone is nearly all of what my talent and work comes too.
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