Tuesday, February 19, 2013

Week 2 EOC: Boston Consulting Group - Video Games

When we take a look at the BGC analasys of video game consoles today there's a similar analasys on each console. They all currently land inbetween 'Cash Cow' and 'Dog'. The market for each of these consoles has slowly dwindled and are not looking up. Since these products have been out for sometime now. The market is not in a buying mood. The phone industry is the dominant force right now. Because their easily accesible and offer really good graphics with little effort to play. With a console you need a dedicated gamer to sit down and play the game. But the market for the phones are high and the potential buyers market is huge. So phones sit inbetween the Star and Question Mark.


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