Week 3 EOC: My Demographics

"One thing that all of the Millennial's have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennial's were the first generation to grow up in a world filled with computers, cellphones, satellite TV, IPods, and online social networks. A recent study found that 91 percent of Millennial's are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennial's frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” Armstrong & Kotler: Marketing Pg. 74 Do I agree with this? Yes! I feel that the definition well suits me in particular and I think it describes a lot of people in our generation. Everything in my daily life will one way or another use technology! And technology is known as well as the back of my hand. There’s not a lot that we can’t figure out when it comes to computers, cellphones, TV, IPods, and online social networks! When you look at previous generations its hard for us to understand that they didn’t grow up with the same technology. Something so easy for us to do can be hardly understandable. I have a couple family members that still don’t even use cell phones or a computer. When I reference anything about our technology today it’s a foreign language to them.