Week 3 EOC: Making Money for Good

A company that has strived to make a difference in the world through a charity is Safeway. On a list of charitable companies that compete, Safeway ranks 3rd in the United States by donating 7.5% of its total profits in 2009. So in 2010 Safeway gave away $76,500,000 to popular causes including Breast Cancer awareness, Prostate Cancer awareness, Easter Seals, Special Olympics, and Muscular Dystrophy Association. The company has constantly striven to push donations through checkout lines in all 1,964 Stores across the country and that number is growing. “Cause-related marketing has become a primary form of corporate giving. It lets companies ‘do well by doing good’ by linking purchases of the company’s products or services with fund-raising for worthwhile causes or charitable organizations.” Armstrong & Kotler: Marketing Pg 88. When you go shopping at Vons here in Nevada, you're really shopping at Safeway. Everything is stilled owned by Safeway it’s just let the name Vons remain because that would be considered a monopoly to take over every "Vons". Safeway uses a philosophy that they strive on and teach, this being Customer Service. The customer always comes first when working for Safeway. They feel if they can please the customer the customer will return to shop at a store that provides quality service. By doing this customers are more apt to Donate or round of to the nearest dollar amount for one of the Causes being implemented at the time. “To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes. These days, every product seems to be tied to some cause.” Armstrong & Kotler: Marketing Pg. 86.