Week 5 EOC: Social Networks and Job Hunting

It seems social networks are the work horses in the marketing realm today. After reading the Brand Ambassadors section in the book it was very helpful in understanding companies tactics and plans. In today's generation the amount of power the people have is incredible. And from the article it appears the companies and Marketing groups recognize the consumers influence. "Marketers often try to identify opinion leaders for their products and direct marketing efforts toward them. They use buzz marketing by enlisting or even creating opinion leaders to serve as “brand ambassadors” who spread the word about their products. Many companies are now creating brand ambassadors programs in an attempt to turn influential but everyday customers into brand evangelists" Armstrong & Kotler: Marketing pg 142. When they can choose ambassadors to represent their product in a social environment It basically becomes free advertisement. With Marketing teams starting to realize this over time, its companies are becoming more broadly recognized and considered.