Week 10 EOC: Under Control

Explain where you are on your progress in total.
What have you accomplished?
What do you need to do?


My total progress here in Fundamentals of Marketing is coming along well to think positive. My progress on the Final Project is coming along. I still need to finish typing up the answers to each of my 10 blog post. I have finished my quotes though which will make it a lot quicker to complete. I have completed my Creative content which is a 35 second song. I definitely need to catch up on my twitter account. So all in all i feel like I can complete this for Thursday!

Week 9 EOC: Social Media

Now that the world is one with social media its only right to use it as the gateway to success. In order to achieve this I think the best way to promote it would be by creating a media oriented advertisement such as a video or an audio clip. So to share my product over the internet I am going to create a short catchy song that will hook people of my generation. The genre of the song style will probably narrow my market. But It will give it the best shot to be likeable to my social media friends.

Mission Statement

Quencherz Soda Mission Statement: "To provide superb quality, superb value, rich taste and rich memories amongst our customers along with superlative exchange between business partners"
“A Mission Statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment.” Armstrong & Kotler Pg. 39
 

Implementation Evaluation Control

This will be my evaluation on how I will implement my product and the control I execute over its production
Quencherz Soda will

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Armstrong & Kotler PG 55.
"Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation"

Price

Quecherz Soda will be a product that people buy that has value. Not meaning the price is going to be cheap. I want to convey that my product has a rich "worth spending" value. For that matter my product Quencherz Soda will be priced at a flat rate of 15$ at any bar on the strip. The ingredients and the pop itself will not be sold in stores because it would de-value my product.
"Price is only one element of the company’s broader marketing strategy. Thus, before setting price, the company must decide on its overall marketing strategy for the product or service." Armstrong & Kotler PG 281.  And because of that I believe my market of younger adults will pay the price because when they come here they are looking for a good time. And what better way to impress there friends than to buy an amazing drink. That goes hand in hand with the Las Vegas strip.
"Zone pricing falls between FOB-origin pricing and uniform-delivered pricing. The company sets up two or more zones. All customers within a given zone pay a single total price; the more distant the zone, the higher the price."  And because this will be a local product distribution first this wont be an issue. When I decide to expand my brand to the whole west coast then I will make the price zones more important. For people in Washington they will only pay an extra dollar. And you may think "well why would they travel all the extra miles for a dollar cheaper" and its simply because with this drink your buying onto the scenery the LAS VEGAS STRIP. The drink is an experince.

Promotion

I will promote my product through social media sites and within them offer a free sample of the drink will help spread the word about the drink. I think the best way to also to effectively get the information is to have a research study involving surveys. "Research studies can be powerful persuasion tools; companies often use study results as claims in their advertising and promotion." Armstrong & Kotler PG 130. "Did you like it?" "What's it taste like?" questions like that. The more I know about my audience the better I can promote. I will take a hit on the cost for promotion but I need to invest in it otherwise I cant expect my product to be recognized."Promotion spending is relatively high to inform consumers of the new product and get them to try it. Because the market is not generally ready for product refinements at this stage, the company and its few competitors produce basic versions of the product." Armstrong & Kotler PG 259.

Distribution

My distribution is going to be an exclusive line only available in limited buildings on the Las Vegas Strip. By doing this I hope to attract an audience that will specifically go to a particular building because it carries the Quencherz Soda.

Product

My product is a unique Soda including three flavors, 1 carbonated, and all of them are non alcoholic so they don't have to be mixed. that alone tells you that the Soda is tasty by itself. But by mixing it with vodka's the drink comes alive. Quencherz Soda product will be offered in a limited amount of bars and clubs located on the Strip in Las Vegas, Nevada.
"The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product." Armstrong & Kotler PG 107.

Target Market Strategy

"The customer-driven marketing strategy discussed in the previous section outlines which customers the company will serve (the target market)" Armstrong & Kotler PG 12.
 Quencherz soda will be targeting an early 20's to late 40's group. Including men and women.

"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." Armstrong & Kotler PG 31.

"The second marketing strategy question is “How can we best serve targeted customers?” (differentiation and positioning)." Armstrong & Kotler PG 31.

To best serve our targeted customers we will attack them with modern adverstisements and up to date promotions. 

Situation or SWOT Analysis

Quencherz Soda's strengths include a simple range of flavors that are recognizable. Also having the product distributed just on the Strip will draw a big crowd, helping profitability. Some of the weaknesses would be that the drink is heavily targeted towards the younger crowd which willl knock out a big portion of the demographics but its a risk I am willing to take. The opportunities seem really beneficial here in vegas and specifically on the strip. because there's a constant tourism crowd.

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler PG 56.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." Armstrong & Kotler PG 56.

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." Armstrong & Kotler PG 56.

"And threats are unfavorable external factors or trends that may present challenges to performance." Armstrong & Kotler PG 56.

Objectives

My objectives for Quencherz Soda and the Company is to first become established and to receive good reviews on the drinks. then secondly to become Recognized as one of the great drinks you can get in Vegas  and Third would be to broaden the distribution to be known as an exclusive West Coast Drink.

Week 8 EOC: Creative Content

I have decided my creative content for my product Quencherz Soda will be an audio clip advertising my product with a song. I will choose a beat that has an uplifting style to it and from there write a couple lines that will tell what my product is and what feeling it gives.
QUENCHERZ SODA (SONG PROMO)

Week 7 EOC: The Pitch

When you think of soda what do you think of? Carbonation, Fizzing sensation, a flavorful delight. Rarely do you think quenched thirst, that's what waters or juices are for. So when you think of soda-pop. Quincherz Soda will be the newest, Most thirst-quenching delight of soda in the business! Offering a small but diverse collection of satisfying flavors including a punching "Very Cran berry" Ginger Ale, a "Sweet Peach" Ginger Ale that's Caffeinated, and a "RicoLime" Ginger Ale. "Quincherz Soda, an exhilarating and rich taste for a refreshing good time."
"Quincherz Soda, an exhilarating and rich taste to quench your thirst for a good time."
"Quincherz Soda, Rich taste for a Rich time."

Week 6 EOC: Me Times Three

Nike

One of the first things that describes me is Nike. Nike is something that has always been influenced in my life growing up. A lot of times it was athletes who carried that image over but also just other people. The Nike look had a upscale athletic and modern feel to there attire. I almost always choose a pair of Nike shoes when I go shopping. I almost always buy Nike socks, jackets, shirts, the list goes on. Nike makes me feel good about myself. Not that I need Nike, but Nike makes me feel better.

Studio Microphone

As I stated before, Nike makes me feel better about my image. But when it comes to this Studio Microphone it's more important than my image. This Microphone is nearly all of what my talent and work comes too.