Tuesday, March 12, 2013

Product

My product is a unique Soda including three flavors, 1 carbonated, and all of them are non alcoholic so they don't have to be mixed. that alone tells you that the Soda is tasty by itself. But by mixing it with vodka's the drink comes alive. Quencherz Soda product will be offered in a limited amount of bars and clubs located on the Strip in Las Vegas, Nevada.
"The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product." Armstrong & Kotler PG 107.

No comments:

Post a Comment