"The customer-driven marketing strategy discussed in the previous section outlines which customers the company will serve (the target market)" Armstrong & Kotler PG 12.
Quencherz soda will be targeting an early 20's to late 40's group. Including men and women.
"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." Armstrong & Kotler PG 31.
"The second marketing strategy question is “How can we best serve targeted customers?” (differentiation and positioning)." Armstrong & Kotler PG 31.
To best serve our targeted customers we will attack them with modern adverstisements and up to date promotions.
No comments:
Post a Comment