Quencherz Soda's strengths include a simple range of flavors that are recognizable. Also having the product distributed just on the Strip will draw a big crowd, helping profitability. Some of the weaknesses would be that the drink is heavily targeted towards the younger crowd which willl knock out a big portion of the demographics but its a risk I am willing to take. The opportunities seem really beneficial here in vegas and specifically on the strip. because there's a constant tourism crowd.
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler PG 56.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." Armstrong & Kotler PG 56.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." Armstrong & Kotler PG 56.
"And threats are unfavorable external factors or trends that may present challenges to performance." Armstrong & Kotler PG 56.
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